Six Straightforward Ways to Verify Email Online
Verifying email online is an essential tool for any marketer, as sending emails to invalid addresses can lead to high bounce rates and damage your reputation with email service providers. Invalid emails can also prevent your email campaigns from reaching the inboxes of potential customers, negatively impacting your ROI.
In this article, we explore six straightforward ways to verify email online that don’t compromise your sender reputation or domain integrity. We’ll also look at some best practices for crafting effective verification emails that will help you achieve better email deliverability and improved engagement rates.
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Introduction: Maintain a friendly tone while explaining clearly why the user is receiving this verification email. Also mention the user action that necessitated this email, such as signing up for a newsletter or creating an account.
Validation Code or Link: Make sure to prominently display the validation code or link in the body of the email. It should be the primary call to action. The email should also include clear instructions on how to complete the validation process.
Customer Support Information: Toward the end of the email, include reliable customer support contact details (phone numbers or email addresses) in case users experience any technical hiccups mid-verification. Legal Compliance: Ensure the email meets all relevant legal compliance standards, including the CAN-SPAM act in the US and GDPR in Europe.
Bounce Rates: Invalid emails can result in a high bounce rate, which negatively impacts your sender reputation with ISPs and email service providers. By reducing your bounce rate through email verification, you can improve the likelihood of your future emails landing in the inboxes of your intended recipients.
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