A Conversion Optimization Expert is responsible for developing a brand’s CRO strategy from start to finish. They use a variety of tools and techniques to improve website or digital platform performance, increase conversions, and enhance user experience. CRO experts are often regarded as Jack-of-all-trades, but the best specialists excel in several key areas.

Look for a CRO expert with:

A deep understanding of online testing and analytics tools, such as Google Analytics and Google Optimize. Using these tools allows CRO experts to collect data and make informed decisions about their experiments.

CRO experts should also have a strong knowledge of the online marketing industry, including SEO, PPC, and social media. They should be able to identify and apply the most effective tactics for each marketing channel.

Keeping up with the latest conversion optimization strategies and tools can be challenging, especially if you have limited time. CRO specialists can stay up-to-date by following conversion rate optimization blogs, podcasts, and online communities.

Finding the Right CRO Experts

It’s important to choose a team of CRO experts that are dedicated to your business goals and can provide you with clear and comprehensive communication. Choosing the right experts for your business can significantly improve your conversion rates and help you grow. To find the right team, consider these key qualities and red flags: