The Email reputation check tool is a valuable tool that lets you see how mailbox providers (MBPs) view your email program. It helps you improve your email deliverability and gain better engagement with subscribers. Using an Email reputation check tool can help you identify why your emails are rejected or sent to spam folders. Mailbox providers use complex algorithms and scores to determine the quality of your content and whether or not it should be delivered. They also take into account a number of other factors, such as the number of recipients who report your emails as spam or unsubscribe from them.

How to Use an Email Reputation Check Tool to Improve Your Campaigns

An email sender reputation score is an indication of the strength of your Email marketing program and how trustworthy and reliable it is. It depends on a number of different factors, including how many people mark your emails as spam, the rate at which recipients complain about your messages, and how often you are listed in DNSBLs (Domain Name System Blacklists).

Mailbox providers evaluate each email on a case-by-case basis to ensure it meets strict guidelines for delivery. Because of this, it’s important to watch your deliverability on a domain-by-domain basis so you can spot changes in how your MBPs treat your Emails. You can do this by observing how your email content performs over time, as well as keeping an eye out for spikes or dips in key metrics like Open rates, Click-through rates, Bounce Rates, and Unsubscribe rates.