Effective Scent Marketing Strategies

One of the best and most effective ways to promote your brand is through scent. Effectieve geurmarketingstrategieën pleasing fragrance can evoke positive emotions and memories in your customers and encourage them to spend more time in your store, browse your products and buy more. It can also help to establish trust in your brand and build customer loyalty.

There are many different ways that businesses can use scent to market themselves, but the most common is a signature business scent that is diffused throughout the space. This is a powerful and often overlooked tactic that can have a profound impact on the way your customers view your company.

The Benefits of Scent Marketing in Retail Environments

Other companies that use this strategy include upscale department stores like Bloomingdales, who change their fragrance in each section to match the type of clientele they attract, and global fashion giant Inditex who uses a signature fragrance at all of their retail locations worldwide. Even hotels can use this technique, with Hyatt Place using a signature fragrance that has been linked to the brand since its inception.

Theme smells are another popular form of scent marketing, and are designed to fit the overall theme of a location or event. This strategy can be used to create a sense of luxury and a feeling of well-being in your customers, with aromas such as lavender, vanilla and citrus promoting feelings of relaxation, while thyme and peppermint are invigorating. Singapore Airlines was a pioneer of this approach, and their signature scent, Stefan Floridian Waters, is sprayed into all in-flight towels and is a calming companion for weary travelers.