Boost Digital Presence with Social Marketing

When you think about how people research businesses before hitting the buy button or driving to their location, we bet the first thing that comes to mind is checking out their social media presence. That’s why a vibrant social media presence is now a requirement for all business types and sizes.

But not all social SM90 strategies are created equal. Your online presence is more than the number of followers you have; it’s also about how often you post and the quality of your content. To be successful, focus on building a small, targeted audience that is genuinely interested in your products and services. This will lead to more likes, comments, and user-generated content—which translates into a higher conversion rate for your campaigns.

Digital Marketing Mavericks: Insights from Industry Trailblazers”

Use social media management tools that help you manage the entire process, from creating and scheduling posts to analyzing your audience data. These tools can also improve your customer service by automating replies to common questions. According to a study by McKinsey, customers spend 20% to 40% more with companies that respond to them on social media compared to those that don’t.

If you’re interested in learning how your current online presence stacks up, enter your business website into LOCALiQ’s free Website Grader to get an overall score on the quality of your website, social and local presence, and digital advertising performance.